Scientifically Proven Ways to Be Persuasive

I didn’t have a chance to talk about this on the show Thursday so here you go …

Trying to get your husband to do even one load of laundry? Need to convince a neighbor to buy Girl Scout cookies from your daughter yet again? Becoming a master of persuasion is easier than you think with these subtle tips from Noah Goldstein, PHD, co-author of "Yes! 50 Scientifically Proven Ways to Be Persuasive":

  • Smile — but don’t fake it. A genuinely positive attitude puts folks in a giving mood.
  • Explain why — people need a reason. Give a detailed one and they’ll be more likely to say yes.
  • Downplay the negative — if others have said no, don’t let on. This sends the message that no one else is doing it, so the person you’re asking doesn’t have to either.
  • Cue the caffeine — offer a cup of joe before you pull the favor card. Since caffeine boosts energy and alertness, people will be more receptive to your request.